Meeting the needs of BPC shoppers in uncertain times

By focusing on value, proven benefits and emotional connection, BPC brands can remain relevant and trusted partners for consumers navigating unprecedented times.

August 04, 2025

"Skinify" mass suncare with elevated claims and textures

Revitalize mass suncare with enhanced value, indulgent textures and innovative claims to show that affordable options can deliver on performance and quality.

September 05, 2025

Beauty Disruptors: lymphatic skincare

Lymphatic skincare offers a relaxing, non-invasive solution for immediate and long-lasting improvements to skin health and aesthetics.

July 01, 2025

BPC ingredient watch: alpha-hydroxy acids

The popularity of trending alpha-hydroxy acids grows as ingredient-savvy consumers leverage a spectrum of chemical exfoliants to treat various skin concerns.

May 08, 2025

Boost the joy economy with beauty product 'snacks'

Modernize the lipstick effect, and explore opportunities to engage and delight BPC shoppers at every price point with minis, trinkets and bite-sized activations.

March 19, 2025

Maximize supply chain transparency for a viable future

Take charge of manufacturing and sourcing to close the say-do gap. Promote transparency by sharing how products are made, focusing on quality and efficiency.

February 28, 2025

BPC ingredient watch: lab grown and nature inspired

The perception of natural evolves as ingredient suppliers and contract manufacturers navigate the complexities of supply chain management from 2025 onward.

December 16, 2024

Help consumers cope with growing "sunxiety"

The risks of sun damage can cause excessive mental distress for those who are mindful of year-round UV exposure for both health and aesthetic reasons.

November 06, 2024

Discover the next frontier of functional fragrance

Extend the benefits of personal fragrance to enhance value and encourage experimentation to combat the rise of cost-conscious dupes.

May 08, 2024

Silver tsunami prep: shaving solutions for mature skin

Renovate the men's shaving and grooming category with products promoting accessibility and ease of use claims in anticipation of a rapidly growing ageing population.

April 05, 2024

Renovate SBS offerings for the new showering spectrum

From fast/energizing to slow/restorative, modern bathers share an intentional approach to routines. Help them face a future of unpredictable or infrequent showers.

March 04, 2024

Disruptive brands: prestige bodycare

Emerging prestige bodycare brands must leverage their exclusivity and aesthetic appeal with targeted messaging to stand out in a sea of value-driven offerings.

February 02, 2024

Harmless-beauty implications for bodycare

Keep up with the changing expectations of clean beauty shoppers; offer bodycare that prioritizes safe ingredients, sustainable sourcing and ethical manufacturing.

December 19, 2023

An updated guide to BPC gifting

Expand and improve giftable BPC selections to improve sales and reduce returns for this giving season and beyond.

October 12, 2023

Expand sustainability claims in facial sun protection

Extend eco-minded benefits beyond reef-safe claims to align with the evolving realities of climate change and expectations of the conscious consumer.

August 17, 2023

Bring a diversified skin cycling approach to bodycare

Embrace the 'skinification' of bodycare to help shoppers incorporate a wide range of targeted and complementary treatments for below-the-neck protection and care.

July 18, 2023

Ensure a sustainable future in BPC

The future of beauty and personal care relies on resilience and innovation from brands and retailers in the face of a rapidly changing climate.

February 28, 2023

Size matters for budget-conscious cosmetic shoppers

Help shoppers find both mass and luxe beauty for less by leveraging different fill sizes and unique packaging containers across the color cosmetics category.

February 02, 2023

Strengthen the value of skincare with personalization

With proper positioning, personalization claims in skincare can help reduce consumer anxiety and unnecessary product waste, as well as help shoppers save money.

January 19, 2023

Prime makeup for success with skincare-minded shoppers

Leverage multifunctional claims and tap into underserved audiences to expand the usage of primers.

July 27, 2022

Support women's happiness, health and hormones

Meet female shoppers where they are in life with solution-oriented bodycare and community-focused messaging to support them on their own personal journeys.

July 07, 2022

Focus on barrier support to improve skin health

Skin protection expands to restore and maintain a strong barrier as consumers prioritize overall skin health.

June 09, 2022

Raise the bar with claims in sustainable haircare

Improve performance, packaging and personalized claims to enhance perception of the sustainable haircare space.

March 28, 2022

Find power in plant-based ingredient skincare stories

Alleviate consumer concerns around ingredient safety, sustainability, and efficacy by leveraging the potential of plant-based technology.

February 28, 2022

Elevate eco-minded bodycare with waterless claims

Reduced water usage is a key element of the larger sustainability movement, and in bodycare, shoppers have the opportunity to forgo water in their routines.

January 28, 2022

Innovate outside of the lab with new beauty tools

Explore new product ideation in the form of tools and other devices to appeal to a broader consumer base.

January 19, 2022

Redefine sun protection to promote skin health

Connect with consumers' growing interest in health and wellbeing by incorporating popular skincare ingredients in future suncare developments.

December 15, 2021

Encourage trade-ups with derm-approved skincare

Skin health takes center stage with science-backed products that deliver on the promises they make.

December 10, 2021

Target innovation in suncare to reach underserved groups

Sunscreen usage is largely driven by select demographics. It's time to broaden product innovation and marketing to serve a wider audience.

August 24, 2021