I connect the dots and build trend-driven narratives for global BPC products and brands. By identifying whitespace and scalable growth opportunities, I help companies of all sizes succeed in an increasingly competitive marketplace.

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A reliable voice with deep expertise in the history, present and future of sustainability in BPC.

Built on a lifetime of practical research methodology and a natural curiosity for understanding - and challenging - the world around us, Anna provides thoughtful advice on innovation, categorical white space, and the many challenges facing today’s consumer..

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Special skills: Partnership & Business Development, Lead Generation & Sales Growth, Client Relationship Management, Negotiation & Margin Optimization, Trend Forecasting & Market Analysis, Product Innovation & Development, Project Management, B2B Marketing & Sales Enablement, CRM Software (Hubspot), Public Speaking & Presenting

Professional experience

  • Principal Analyst, Mintel | Chicago, IL
    Jan 2024 - Present

    • Develop industry-leading insights and trend forecasts to guide strategic business decisions and product innovation for top-tier BPC and CPG brands.

    • Create and deliver sales enablement presentations for internal teams and external partners, supporting revenue-driving initiatives and new client acquisition.

    • Serve as an established thought leader specializing in sustainability, technology, and policy within the personal care market, contributing to global trend reports and client strategy.

    • Function as a keynote speaker and panelist at major industry events, presenting on market trends and innovation opportunities.

    Global Senior Analyst, Mintel | Chicago, IL
    July 2022 - Dec 2023

    • Collaborated with a global analyst team to research and forecast future trends across key beauty and personal care categories.

    • Created educational roadmaps and strategic resources for clients and commercial teams based on in-depth industry analysis.

  • Director of Trend & Marketing Strategy, Twincraft Skincare | Winooski, VT
    September 2017 - June 2021

    • Directed B2B marketing strategy for a contract manufacturer, leading campaigns that drove engagement and secured manufacturing partnerships with new and existing beauty brands.

    • Led the Product Innovation Team, collaborating with R&D and sales to generate trend-driven product concepts, identifying market white space and creating new revenue streams.

    • Managed key client relationships, serving as a primary contact for onboarding, new product development, and ongoing account management.

    • Analyzed market trends to create strategic sales collateral and product development resources, directly supporting sales goals and partnership growth.

    Product/Market Insights Manager, Twincraft Skincare | Winooski, VT
    September 2016 - September 2017

    • Monitored market trends to develop targeted sales collateral, guiding prospect management and contributing to the achievement of company revenue goals.

    • Collaborated with the sales team to align product concepts with industry news and client needs, enhancing partnership opportunities.

  • Digital Advisor & Campaign Coordinator, Dealer.com | Burlington, VT
    January 2014 - September 2016

    • Managed and executed digital marketing initiatives for key accounts, focusing on increasing conversion rates and customer engagement through strategic campaign development and performance analysis.

    • Project-managed the migration of over 100 client websites, optimizing content and site design to meet performance KPIs.

    SEO Copywriter

    Digital Advisor Intern

  • It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Education

A deep interest in environmental issues and cultural history has shaped Anna’s educational path and continued exploration of the natural world and how human’s engage with it.

  • BA Ethics, History and Public Policy

  • DIS - French history