Sustainability must be repositioned as a benefit for consumers, not a burden, in order to make meaningful progress in the BPC industry.
— Anna Keller, Beauty Packaging interview, 2025

Always ready to talk about what’s happening in BPC

Let’s chat about the future of beauty and personal care.

Want to talk about emerging skincare ingredients? Or what shifting sustainability ideals mean for the future of bodycare? As a leading industry expert on BPC trends, Anna Keller is here to answer your questions about what’s next for brands of all sizes.