“Sustainability must be repositioned as a benefit for consumers, not a burden, in order to make meaningful progress in the BPC industry.”
In the press
The New York Times
Skims releases new shapewear. For your face. | July 20,2025
In the Beauty World, the Holidays Are Always Top of Mind | November 17, 2023
Business of Fashion
How mini beauty became big business | November 16, 2023
Vogue Business
The problem with refillable beauty | May 3, 2023
The Wall Street Journal
Haircare and Skincare Products Are Going Dry | May 27, 2022
Cosmetics Design
What upcycling, waste reduction looks like with cosmetic products today | November 8, 2022
Consumer interest in waterless, solid driven by environmental, packing, money concerns | November 19, 2021
Beauty Packaging
Listening in on Beauty’s Eco-Packaging Conversation: 8 industry experts reveal their thoughts on a new wave of circular product/package development | April 29, 2025
Cosmetics Business
Budget beauty: How own-brand lines are swooping up shoppers | January 12, 2023
Cosmetics Business reveals the top 5 budget beauty trends of 2023 in new report | January 5, 2023
Retail Brew
More and more beauty brands are reformulating to be clean and vegan, but consumers aren’t always happy about it | February 3, 2023
Glossy
Injectable peptide therapy went mainstream in 2025, priming consumers for the next big wellness wave | January 5, 2026
12 eco-focused beauty and wellness brands on their current sustainability challenges | April 23, 2024
Fast Company
What’s driving beauty innovation today? Scientific discovery | April 8, 2024
Media Post
For E.L.F., Super Bowl May Offer Game-Changing Awareness | January 22, 2024
GCI Magazine
5 Consumer Data Briefings On Demand: Holistic Beauty for Beauty Accelerate Virtual | May 25, 2023
Let’s chat about the future of beauty and personal care.
Want to talk about emerging skincare ingredients? Or what shifting sustainability ideals mean for the future of bodycare? As a leading industry expert on BPC trends, Anna Keller is here to answer your questions about what’s next for brands of all sizes.