Sustainability must be repositioned as a benefit for consumers, not a burden, in order to make meaningful progress in the BPC industry.
— Anna Keller, Beauty Packaging interview, 2025

In the press

The New York Times

Skims releases new shapewear. For your face. | July 20,2025

In the Beauty World, the Holidays Are Always Top of Mind | November 17, 2023

Business of Fashion

How mini beauty became big business | November 16, 2023

Vogue Business

The problem with refillable beauty | May 3, 2023

The Wall Street Journal

Haircare and Skincare Products Are Going Dry | May 27, 2022

Cosmetics Design

What upcycling, waste reduction looks like with cosmetic products today | November 8, 2022

Consumer interest in waterless, solid driven by environmental, packing, money concerns | November 19, 2021

Beauty Packaging

Listening in on Beauty’s Eco-Packaging Conversation: 8 industry experts reveal their thoughts on a new wave of circular product/package development | April 29, 2025

Cosmetics Business

Budget beauty: How own-brand lines are swooping up shoppers | January 12, 2023

Cosmetics Business reveals the top 5 budget beauty trends of 2023 in new report | January 5, 2023

Retail Brew

More and more beauty brands are reformulating to be clean and vegan, but consumers aren’t always happy about it | February 3, 2023

Glossy

Injectable peptide therapy went mainstream in 2025, priming consumers for the next big wellness wave | January 5, 2026

12 eco-focused beauty and wellness brands on their current sustainability challenges | April 23, 2024

Fast Company

What’s driving beauty innovation today? Scientific discovery | April 8, 2024

Media Post

For E.L.F., Super Bowl May Offer Game-Changing Awareness | January 22, 2024

GCI Magazine

5 Consumer Data Briefings On Demand: Holistic Beauty for Beauty Accelerate Virtual | May 25, 2023

Let’s chat about the future of beauty and personal care.

Want to talk about emerging skincare ingredients? Or what shifting sustainability ideals mean for the future of bodycare? As a leading industry expert on BPC trends, Anna Keller is here to answer your questions about what’s next for brands of all sizes.