Thought leader, trend forecaster and BPC product expert.
At work
Researcher and strategic marketing leader with over ten years of experience driving sales growth and product innovation in Beauty & Personal Care (BPC) // CPG sectors.
Expertise in translating market and trend analysis into actionable strategies and new product concepts for high-value brand partnerships.
Proven ability to support the complete sales cycle, from lead generation to long-term client relationship building, with a dedicated focus on sustainability and innovation.
My why
Inspired by my childhood in rural New England, a thoughtful approach to sustainability rooted in resilience grounds my approach to research and new product development.
Future-proofing a business strategy means being pragmatic and finding alternatives to our favorite conventional materials and services so that we’re prepared for what lies ahead.
a trusted voice in the BPC industry
a trusted voice in the BPC industry
“Personalization is set to play a transformative and central role in the beauty industry as it approaches 2030. US consumers are increasingly expecting beauty products tailored to their unique needs, with personalization moving from a premium feature to an industry standard.”
Keynote speaker and panel member at leading BPC industry events.
Trusted advisor for media outlets regarding the past, present and future of trend-driven innovation, focusing on skincare and the evolution of sustainability.
