Thought leader, trend forecaster, researcher & storyteller
My work
Writer, researcher and strategic marketing leader with over ten years of experience driving sales growth and product innovation in CPG, focusing on finding whitespace across the BPC and wellness sectors.
Expertise in translating market and trend analysis into actionable strategies and new product concepts for high-value brand partnerships.
Proven ability to support the complete sales cycle, from lead generation to long-term scenario planning, with a dedicated focus on sustainability and innovation.
My why
Inspired by my childhood in rural New England, a thoughtful approach to sustainability rooted in resilience grounds my approach to research and navigating the chaotic world of trend forecasting.
Future-proofing a business strategy means being pragmatic and finding alternatives to our favorite conventional materials and services so that we’re prepared for what lies ahead.
a trusted voice
a trusted voice
“Personalization is set to play a transformative and central role in the beauty industry as it approaches 2030. US consumers are increasingly expecting beauty products tailored to their unique needs, with personalization moving from a premium feature to an industry standard.”
Keynote speaker and panel member at leading BPC industry events.
Trusted advisor for media outlets regarding the past, present and future of trend-driven innovation, focusing on skincare and the evolution of sustainability.
